Playbook | J Patrick Marketing & Management

Building a Brand Isn’t Selling Out — It’s Showing Up

Marketing, when done well, isn't shouting — it’s connecting. For many independent artists, the word “branding” still feels like a trap....

J Patrick Marketing & Management

May 212 min read

Cutting Through the Noise: How Small Brands and Artists Can Stand Out Online

It’s tempting to constantly push promotions — "Buy now!" "Book now!" "Listen now!" But pure promotion doesn't build lasting audiences. In...

J Patrick Marketing & Management

May 173 min read

The 5 Marketing Mistakes Small Brands Make (and How to Fix Them for Real Growth)

Each piece of marketing should match where your customer is emotionally, not just where you want them to be. In today’s crowded digital...

J Patrick Marketing & Management

May 173 min read

The Mid-Year Marketing Reset: 5 Smart Moves Small Brands Should Make Now

Even a 30-minute audit and a few small tweaks can lead to better engagement and conversions. We’re halfway through the year — and if...

J Patrick Marketing & Management

May 173 min read

The Playbook

The Playbook is your inside guide to smarter marketing — with actionable content for growing brands, emerging creatives, and businesses ready to stand out.